+12% enrolment growth for Institute since using Student CRM

“The Institute for Optimum Nutrition went live with Student CRM in January 2019, and since then the number of people engaging with our organisation has increased by an encouraging margin. In the following two years, the subscriber database has increased by 40%, applications by 25% and new students by 12%. 

This CRM platform meets most of the non-course commercial activity, manages direct applications and admissions, and integrates with our student record system, so has had a positive impact on business and customer results.”

Gareth Pritchard - Business Manager

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Newman University - Event Calendar is a 'game-changer'

The Calendar app combines all your open days and events into one central calendar across Applicant Open Days, Pre-Applicant Open Days, Event Manager and Contact Manager making it simpler for you to promote your events on your own website.

David Handy - Senior Student Recruitment Manager Newman University:

“Setting up an event calendar in Student CRM was very straightforward and took literally minutes to configure the widget so that the correct events were showing.

Collecting the academic fields on one page of the EVM booking form was a game changer! To collate everything into one page removes elements of user frustration from having to complete multiple clicks and everything is now in one place.

With the masses of virtual events running at the moment this will help to streamline the process and secure bookings to our events.”

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CITY, University of London - "Student CRM integration was easy to do"

Lots of Universities use Unibuddy to engage with prospective students. Student CRM lets you connect directly to Unibuddy meaning the data flows into Student CRM so you can see all your data in one place.

Ricky Pitcher, CRM Executive, Cass Business School, City, University of London:

“It took me less than a minute to connect our Unibuddy service to Student CRM, the widget provided was extremely intuitive to use.

This integration now feeds all new Unibuddy enquiries from our website directly into the database, with no ongoing maintenance required.”

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Imperial College London - "Customer Support is excellent."

Imperial College ranked #3, #5 and #7 best University - So which CRM do they use?

This consistently high-performing UK university uses Student CRM for their student recruitment.

Ryan Abbt, Customer Relationship Management Officer had this to say:

“It’s a solid and affordable option for those looking to get their CRM activities up and running without extensive development work. It is easy to set up and use and continually being built upon and developed, and customer support is excellent."

Imperial College, London is ranked #3 (Times Higher Education), #5 (Complete University Guide) and #7 (Guardian) in 2020.

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Leeds College of Music - "Impressed how intuitive the system is"

Universities owe it to their Student Recruitment teams to provide them with the best CRM to work with.

Student CRM makes this process as easy as possible. Beckie Senior, Marketing Manager at Leeds College of Music commented:

"Having recently begun working with Student CRM I have been impressed how intuitive the system is to use and the high level of 1-2-1 customer support and training which is offered. This has meant that I have been able to quickly get up to speed with the system and create effective communications strategies for our applicants.”

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Plymouth College of Art - "Student CRM has been fantastically helpful and supportive in every step of the process"

Purchasing a new CRM can be a scary experience; the investment is significant and there often is a concern about the internal resources required to implement in your University. Plymouth College of Art had these concerns when first signing up.

Student CRM understands and supports universities throughout.

"Student CRM has been fantastically helpful and supportive in every step of the process - from tender through to set up.

Replies to questions have been speedy and informative and the training sessions have been supportive. Our team has been very excited about the next steps and are confident in their ability to use the system.

The integration with the existing Student Records System was smooth with all technical queries addressed - it was a much faster process than we had anticipated. We can already see gains in our ability to deliver effective communications to students and also have a holistic overview of their journey."

Carolyn Deeming, Head of Student Recruitment

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#hellobrookes campaign gains 4 million+ impressions in A-Level results week

When Oxford Brookes asked for our support to help make this campaign happen, we were delighted to say yes.

The student recruitment team at Oxford Brookes recently used Student CRM to run an innovative social media campaign.

The campaign delivered highly personalised video messages and off platform printed media to congratulate next year's students on being offered a place onto their chosen course during A Level results week.

Student CRM was the central driver for the campaign which automated a series of congratulations emails and allowed campaign officers to search and segment data for offline marketing actvities.

Oxford Brookes created 286 personalised videos featuring a range of staff including the Chancellor Dr Dame Katherine Grainger PHD. The #hellobrookes hashtag achieved over 4 million impressions on Twitter and Instagram and were viewed over 50,000 times on Facebook and Twitter. 

Dana Rock, Student Recruitment Campaigns Officer commented;

"I'm really chuffed with how smoothly it's all gone so far with the triggered and personalised touchpoints -  it's powerful and it's working!"

Awarded Five Stars by Oxford Brookes

"As marketing in HE becomes increasingly competitive, Data Harvesting has helped us to face the challenges head on.

During our recent Student CRM project I've been really impressed by their positive approach to problem solving. Nothing is too difficult or too complicated for them. They have always listened to our needs and concerns and found a solution.

Their open mindedness and flexible approach has meant that we have managed to successfully deliver timely, relevant and personalised emails to our applicants in a way that we have never previously done before. 

The DH team are friendly, professional and, most importantly, they get things done.
Five star."

Dana Rock
Student Recruitment Campaigns Officer
Oxford Brookes University

Portsmouth's perfect CRM partner

Here at Data Harvesting we form a lasting partnership with customers during setup, training and implementation.

We are constantly in touch with phone calls, screen-sharing and update meetings. The progress of the entire project is fully managed and clients know that the CRM Support Team is only a phone call or ticket away throughout the whole of the contract.

Our live Love-o-meter displays all our latest testimonials from client support tickets, which currently stands at an impressive 98.4%.

Kevin Gaisford, Database and Marketing Officer from University of Portsmouth commented;

"The support team at DH set them and their product apart. Having them there gives us the confidence to try new things, knowing that they're at the end of the phone to help us if we need it."

If you'd like to talk to the team about your CRM requirements please leave your details hereand someone will get back to you.

"It was a phenomenal success from start to finish"

"It was a phenomenal success from start to finish; from the automated booking process to the personalised automated email communications prospective students received leading up to the day.

Time spent administering the open day has been reduced and all KPIs have been documented and recorded in the Student CRM for us to measure subsequent open days against."

"SOAS offers students a very flexible study programme which means every open day needs to be carefully planned. Luckily, the Student CRM Open Day app is flexible enough for us to offer a wide range of activities to students coming to our Open Day."

"Data Harvesting are leading experts"

“Data Harvesting’s knowledge of the different educational sectors has made them leading experts in developing a bespoke online admissions system and the natural choice for UCB to develop its online admissions systems with.

They have developed a simple and easy to use online admissions systems for FE, part time and international applicants which has seen our applications to all these areas increase by 20%.

 

Linking the Student CRM’s pre applicant data with applied data means we now have an incredibly powerful tool to engage with our students, aiding retention and increasing conversion for all applications to UCB.”

Simon Chatterton, Director of Admissions

"It helps us deliver impactful student recruitment marketing"

“Data Harvesting have been great to work with ever since we scoped out our requirements in summer 2013.

I have been particularly impressed by their willingness to develop the system for our specific needs, and all of the team there are a pleasure to work with.  

We are now using the CRM to manage contacts from external events, prospectus requests, open day bookings and enquiries, and can communicate much more effectively with our prospective students, which all helps us deliver impactful student recruitment marketing.”

Holly Cartlidge, Marketing Manager

Excellent front-line support

 

"We consistently receive excellent front-line support from the Student CRM customer services team. They always reply promptly and put forward practical  solutions to help us get the most out of the system.”

Joe Etchells, Senior Communications Officer

"Please could you circulate our thanks for all your hard work over the previous year, both in the support you provide and in the constant development of the system."

The Recruitment and Admissions Office

"We love the new Help Centre"

 

"Our team is really benefiting from the new Help Centre within Student CRM. When we start to fill out a new request for help, it's really useful to have it autofilled so we can see if other people have asked a similar question and go direct to the answer.

I've been really impressed by the prompt replies from the Customer Support team whenever we need a hand. Our requests are always responded and dealt with professionally and solved in no time at all.

I like the notifications at the top so I can easily see what I need to do as soon as I log in, which has reduced the strain on my inbox. It means I can manage a lot of requests all at once and keep track of them in one central place.

It's been really interesting to see what new features other people are requesting in the Community section. I log in on a daily basis and definitely feel involved and part of the student recruitment community.”

 

"Using the barcode scanner was an excellent way to personally greet attendees"

"The Applicant Open Day app was a major contributing factor to the success of our most recent open day. We had a last minute room change and used Student CRM to contact all the students that it affected. The students received the updates and went to the new room without any issues."

"Our allocated spaces filled up within no time due to the ease of booking online. Using the barcode scanner was also an excellent way to personally greet attendees and filter them through to the university to start their day. It was great to know that once the data had been uploaded into the CRM, they’d all receive a ‘thank you’ email, something else that the recruitment team wouldn’t have to manually remember to do."