Have you ever had a great lead-generating FAQ and enquiry system on your website, but been confounded by how to use those leads in a meaningful way? Perhaps the slog of exporting them from a dozen dashboards and into a email marketing platform stopped you from getting the most value from them.
With Student CRM you can integrate a wide variety of lead-generating platforms, such as The Access Platform, and bring them straight into your CRM. From there you can easily turn leads into prospects with Student CRM’s inbuilt marketing tools.
About: The Access Platform was built to empower – empower prospective students to make the right choice for their future, and universities to work with student ambassadors to create authentic content. TAP was made to help universities build awareness, confidence, and a sense of belonging with prospects anywhere in the world. The platform allows prospects to have direct conversations with their peers and makes it easy for universities to curate User Generated Content and student-authored FAQs.
Benefit: The Access Platform (TAP) helps universities attract, engage with, and convert prospective students worldwide, using peer recruitment. Universities increase lead generation, conversion to applicant and enrolment, and gain valuable insights and data about these students.
Service: Our free integration with Student CRM enables automatic transfer of prospect data, collected through the platform, to Student CRM. We can also synchronise conversation transcripts with CRM, and note whether certain elements have been flagged for safeguarding reasons. Request an API key from your Customer Success Manager to get started. Integration cost = free.