Student CRM has proven to increase student satisfaction over the years by helping universities to build a relationship from initial engagement with each student.
By cleverly capturing data and regularly sending personalised marketing communications to students, recruitment activities can all be managed and analysed within one central Student CRM.
Student satisfaction is a hugely important factor in The Guardian University League Table, The Sunday Times League Table and the National Student Survey - which provides a widely used benchmark. Many universities with high student satisfaction rates (above 85%) naturally rise up the league tables after implementing Data Harvesting's Student CRM.
With rising tuition fees and increasing student places to fill in the competitive HE marketplace, universities need to ensure their marketing hits the spot with each potential student. By making it more coordinated and streamlining administration, recruitment teams are making the process far more productive by being more helpful and fully engaging the student throughout.
Speed is a factor - so offering information promptly after a student has made a request enhances their perception of your university, long before they've enrolled. Student CRM allows teams to automate some of the key processes by creating timely touchpoints along the student recruitment process, based on the way you already work.
Visit our 21 specialist apps to find out how Student CRM captures student data, allowing you to market to them afterwards.