There are so many higher education institutions for students to choose from. To make your establishment stand out when marketing your university you need to leverage the digital recruitment tools in Student CRM.
Student CRM is a flexible student recruitment solution which works extremely well for UK-based universities and colleges to manage students' pre-enrolment. Not only are there 21 picks and mix apps to choose from to build the framework for recruitment activities, but also our team fully implements your CRM and provides full face to face training so that your users can get the most from your investment.
Follow these 5 steps and improve your student recruitment:
1. Capture details at events
At each recruitment event collect students' details and analyse which events have given you the most traffic. Mobile Event Capture is one of our most popular and easy to use apps, giving recruitment teams a professional (and Data Protection compliant) way of collecting student data and automatically marketing to attendees as soon as the event is over.
2. Target specific groups of students
Segment your students using the Student CRM Grab app to filter your data and take a more targeted approach rather than simply bulk marketing to your entire list. Research also shows that personalised communications are more likely to be read than a generic salutation.
3. Open Days are your best recruitment tool
Open Days are a great source of letting prospective students get a feel for studying with you. Make sure you make the most of it and offer them a full day of activities. The Applicant Open Day app allows students to build their own personalised programme of events for the day, including registration and campus tours, faculty presentations, course talks and other scheduled items you're putting on throughout the day.
4. Use enquiries to build a relationship
Naturally you'll receive an influx of questions from students wanting to know about various courses, sandwich years, distance from halls, tuition fees and more. Our Enquiries app allows you to handle each enquiry centrally within Student CRM to build an online relationship and allowing a fast response time to students.
One of our users has responded to 8,000 enquiries through this app - it really can handle it all!
5. Manage your student applications
Using our Applications app, prospective students can apply directly through your website allowing you full control over each applicant, updating them at each stage of the recruitment process.
If you'd like to see how Student CRM does this and far more, just click here and we'll be in touch.