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Hi
5 ways to increase form completion
Making student enquiry and booking forms that are engaging and have a high completion
rate can be difficult and it's frustrating to look at your form's statistics and
see that it had a lot of views but only a fraction of those actually completed
the form.
These five tips will help you make your forms more engaging and encourage your
prospects to submit.
1. Give your form an introduction
By giving your form a short introduction (one or two sentences) you provide the
student with all the information they need to complete the form. They now know
why they are giving you their information and what they are going to receive in
return.
2. Have friendly (and helpful) validation messages
If the student is required to give you certain information, then it's a good idea
to explain why this particular detail is required. Don't just use the standard
'this field is required', that doesn't provide the student with any reasoning on
why they need to give you that piece of information and it doesn't reassure them
that this information will be used correctly.
3. Have a colleague complete the form
You are too close to be objective with your work of art, so when you ask someone
else in your team to complete it, they will likely pick up typos or places where
you need to provide further clarification.
4. Have your form reassure the student what will happen next
More students complete forms when they know what is going to happen next. So set
expectations before they click submit. If you are wanting them to enquire, use
the text at the bottom to let them know when they'll receive a response to their
question and how you'll contact them.
5. Experiment
Create forms, set them live and see how they do. Once you have some results, quickly
clone your form make some adjustments and see how this new form does. Student CRM
lets you clone forms in seconds, you can then use the drag and drop builder to
quickly make adjustments. Within 5 minutes you could have taken your form offline,
made adjustments and have a new web form up and running.
Cloning a web form in Student CRM only requires one click:
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