For Marketing
Manual segmented campaigns can be sent to targeted students from your central Student Database at the heart of Student CRM.
Choose from email, SMS, A4 letters or A4 label sheets and simply create your message inside your chosen template. Check deliverability and preview before sending, then send your campaign.
All campaigns are stored so you can return to them at any time to check on performance.
Student CRM helps marketing teams to manage student communications effortlessly for both domestic and international students.
Automated workflows and touchpoints continue to build the relationship for each student, with personalised content based on the data stored in their student record. This automation ensures an appropriate stream of engaging and relevant messages gets sent.
Each message is delivered in your branded, responsive email templates, with personalised content based on conditions you can set up.
Ensure all communications follow your mar-comms branding, content and journey guidelines
- Short-link to uploaded Marketing PDFs
- Student Engagement Score auto-calculated following RFM Analysis best practice - available as 5-5-5 cells and weighted 100 CES.
- Assign your own prospect statuses ‘from cold to enrolled’.
- See when each student last interacted with you, ‘34 days ago’ or ‘today’.
- Responsive, branded HTML templates.
- Personalise content with extensive merge fields.
- Opt-in and opt-out preferences managed automatically for you.
- Create permanent segments like ‘UG, 2017 entry, lives in UK, last active over 12 days ago, interested in Subject: Law’, and run at any time to see your student list.