On Tuesday 31 May 2016 we released Segments & Filters in Student Database.
You can now filter on all fields on the student’s Record Card and create some truly detailed segments, like this one:
Find me all prospective domestic UG students who:
- were previously interested in Law AND
- recently switched to being interested in Engineering AND
- want to start in 2017 AND
- are currently 21 years old AND
- currently live in the United Kingdom AND
- have a valid mobile number AND
- were last contacted over 30 days ago.
That is mighty powerful, and takes your targeted marketing communications to a whole new level now.